Services · New Products
Sales Forecasting
New product ideas move through phases of validation, from initial concept to product prototype. Eventually your company needs to make a decision about scaling up.
Is demand for your new product sufficient to scale up?
We forecast volume and share using a combination of research and modeling, including:
01
The impact of cannibalization
02
Distribution
03
SKU mix
04
Estimates of repeat
05
Additional opportunities for success
If the results are positive
Next steps depend on how positive the results are, and the capital required for product introduction.
Controlled test market
Typically the next step.
Regional roll-out
A more aggressive option.
National launch
When speed to market is a strategic advantage. Real-time tracking is recommended to make fast changes.
Can you afford not to forecast?
As financial risks increase, the economics of a sales forecasting exercise become more attractive — both as a hedge and for planning. It applies to fast-moving consumer goods and slower-moving industrial products alike.