How Survey Research Can Drive ROAS

How Survey Research Can Drive ROAS

Marketing research – notably strategic survey research – has not always provided useful insights for informing a company’s digital strategy. This is especially true for media targeting and ad spending. Why is this?   Well, simply put, insights – even from large-scale...
The ROI of Customer Satisfaction

The ROI of Customer Satisfaction

I have seen many CSAT programs change a company’s culture by quantifying problems and isolating their causes, thus boosting retention and profitability, and moving from reactive to proactive. Conversely, some companies don’t think that customer satisfaction (or...
Fail Forward

Fail Forward

There have been some recent news articles about the role of marketing insights and research, most notably Jeff Bezos of Amazon, who in his 2018 letter to shareholders said: “No customer was asking for Echo. This was definitely us wandering. Market research...
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