Services · New Products
Product Optimization
Products can contain many features. Knowing which specific set to offer is a complicated marketing task — the work of optimization research, or trade-off analysis.
What features should you include? What products belong in your line?
Methods vary with the decision being made and your business needs.
Feature trade-offs
Features compete, and cost means a manufacturer cannot include them all. A company cannot offer its largest size at the lowest price.
Segment optimization
If you offer different products by segment, “optimal” is the trade-off between demand and profitability within each one.
Assortment optimization
A national chain will accept three SKUs from you, yet you offer 10. Which three should be chosen?
What is a feature really worth?
For established brands or new products, these techniques identify which configuration optimizes demand and profitability — and isolate what is gained or lost when adding or subtracting a feature.