Understand Your Customer!

Customer decisions are shaped by both rational and emotional drivers. Successful companies leverage these drivers in all aspects of their business model, from concept to delivery.

We give data a voice, guided by our unique process of combining people-based reactions and thoughtful analytics. We uncover insights and identify new opportunities to grow your sales, margins, and retention.

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Founded in 1994, we are a boutique marketing insights agency specializing in customer satisfaction, product development, and optimization.

We believe in the amazing benefits of big data and AI to improve human understanding, but wise enough to know that direct feedback and ongoing conversations are needed to understand what customers truly think and feel.

Our services also inform companies that are acquiring or selling businesses; solidify patent and IP cases; and increase the value of existing data through vizualization and statistical analysis.

Actively listening, intelligently analyzing

We are advocates for actively listening to customers, and embedding that feedback into actionable decisions for business. We provide exceptionally thoughtful approaches to solving marketing issues through well-crafted research, and utilize the methodologies best suited to you.

Research & Insights

For over 25 years, leading the way in product development and creating segments for smart media allocation.



Offering statistical analysis and data visualization to uncover maximum value from survey or sales data you already own.


Business Advisory

Whether acquiring, selling, or maximizing the value of a business, we inform the underlying worth of the firm.



Supporting defendants, plaintiffs, and legal teams with research to preserve IP and repel encroachment.


We partner with you to uncover customer needs and decision drivers in a wide range of consumer and B2B categories.

If you are committed to world-class customer insights to drive your company’s business to the next level, please get in touch.

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Our clients appreciate what we bring to the table…

Bob brings strategic thinking plus an expansive marketing perspective to all of his work, and is one of the best minds working in our industry. I recommend him without hesitation.

Tom Kirwan

CEO, Bruno & Ridgway

Bob is a knowledgeable and thorough researcher. I’ve always been impressed by his technological savvy. He has been a great resource over the years and I’m pleased to call him a friend.

Tom Anderson

CRO, StoryHub, LLC

Bob is one of very few researchers who are strategic and have the technical chops at the same time. He thinks about marketing issues broadly and provides great counsel.

Gaurav Kapoor

CEO, Newristics, LLC

Surveys & Forecasts, LLC