Understand Your Customer!

All business decisions are shaped by emotion.

Successful companies embed the emotional and motivational needs of their customers into all aspects of their business strategy.

We give voice to data, helping to solve problems for consumers, guided by our unique process of combining people-based research with powerful analytics that reveal spectacular insights, point to new business opportunities, and ultimately drive sales growth!
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We are a marketing research consulting firm specializing in new product development, optimization, segmentation for media targeting, and customer satisfaction.

Our services also inform companies that are acquiring or selling businesses; solidify patent and IP cases; and increase the value of existing data through vizualization and statistical analysis.

We believe in the amazing benefits of big data and AI to improve human understanding, but wise enough to know that direct feedback and ongoing conversations are needed to understand what customers truly think and feel.

Actively listening, intelligently analyzing

We are advocates for actively listening to customers, and embedding that feedback into actionable decisions for business. We provide exceptionally thoughtful approaches to solving marketing issues through well-crafted research, and utilize the methodologies best suited to you.

Research Advisory

For over 25 years, leading the way in product development and creating segments for smart media allocation.



Offering statistical analysis and data visualization to uncover maximum value from survey or sales data you already own.


IP & Claims Support

Supporting defendants, plaintiffs, and legal teams with research to preserve IP and repel encroachment.


Business Advisory

Whether acquiring, selling, or maximizing the value of a business, we inform the underlying worth of the firm.


We partner with you to uncover customer needs and decision drivers in a wide range of consumer and B2B categories.

If you are committed to world-class customer insights to drive your company’s business to the next level, please get in touch.

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With Gratitude…

Bob is an excellent researcher and brings a strategic  marketing perspective to his work. He is one of the best researchers working in our industry. I can recommend him without hesitation.

Tom Kirwan, CEO

Bruno & Ridgway Associates, Inc.

He is a knowledgeable and thorough market researcher and I’ve always been impressed by his technological savvy. He has been a great resource over the years and I’m very pleased to know him as a friend.

Tom Anderson, CRO

StoryHub, LLC

He is one of the few marketing researchers who are both strategic and technical at the same time. He thinks about market research issues strategically and provides great counsel.

Gaurav Kapoor, CEO

Newristics, LLC

Surveys & Forecasts, LLC