Be Customer Driven!

We help clients gain unique insights into their customers, competitors, products, and markets. We leverage those insights to drive innovation, sales and share growth, margin, and retention — the core KPIs of most firms.

If your insights program isn’t adding value, let’s chat. It shouldn’t break the bank. Our CoreSat™ program provides actionable insights on key measures at a nominal cost.

Call us when you need to…
– Build and maintain a healthy new product pipeline.
– Grow sales, build loyalty, and increase ROAS.
– Identify and optimize ideas with demand forecasting.
– Get more value for your research dollar.

Facts are not enough, and assumptions can be wrong. You need meaningful insights — that magical combination of facts and intuition that reveal human truths.

We believe in the amazing benefits of big data and AI to improve human understanding, but wise enough to know that direct feedback and ongoing conversations are needed to understand what customers truly think — and feel.

“As advisors, we get in the trenches with you to find creative and cost-effective ways to leverage insights to solve tough business problems. We have executed this winning formula since 1994 and can help you too.” — Robert Walker, CEO

Actively listening, intelligently analyzing

We are advocates for actively listening to customers, and embedding that feedback into actionable decisions. We provide exceptionally thoughtful approaches to solving marketing issues through well-crafted research, and utilize the methodologies best suited to you.


For over 25 years, leading the way in product development and creating segments for smart media allocation.



Offering statistical analysis and data visualization to uncover maximum value from survey or sales data you already own.



Whether acquiring, selling, or maximizing the value of a business, we inform the underlying worth of the firm.



Supporting defendants, plaintiffs, and legal teams with research to protect IP and repel encroachment.


“If you just want data, use any firm. If you want strategic thinking and an expansive marketing and business perspective, then use Surveys & Forecasts. They are simply best in class.


Regional Online Grocer

“Knowledgeable and thorough. I’ve always been impressed by their solutions mindset. They have been a great resource for us over the years and we rely on them for ALL of our work!”


Design Firm

“Most research firms simply execute. S&F uncovers small insights that lead to major breakthroughs. They always start with the business issue and provide great counsel.”


Neuroscience Consultancy

Surveys & Forecasts, LLC