Work
Case studies
Our client roster includes companies in consumer goods, financial services, human and animal health care, and B2B.
01
Online Grocer Shopper Insights
New York City’s best-known online grocer relies on us for all of its customer satisfaction and ad hoc research. Shopper transactional data is appended to survey responses.
02
Customer Satisfaction in Industry
A major heavy-equipment manufacturer’s global satisfaction study was not yielding insight. A massive data preparation and time series alignment produced significant new learning.
03
Multi-Tiered Business Insights
An NYC online portal connects buyers and dealers of estate jewelry, vintage pieces, and designer fashion. We research its customers, dealers, and designers, linked to its data warehouse.
04
Unlocking & Extending Equity
Research among consumers, shareholders, and securities analysts showed that a pharma subsidiary’s name had wonderful equity, leading to a corporate renaming and a higher stock price.
05
Applied Data Analysis
Why did research panels produce different answers to the same question? Under the auspices of the Advertising Research Foundation, we analyzed responses from 17 consumer panels.
06
Ad Hoc & Custom Research
A widely recognized diet program tested media up-weight in small secondary markets, and went on to more than double its advertising.
“Marketing is the distinguishing, unique function of the business.”
Peter Drucker