Services · Advisory
Cross-Border Market Potential
Our Cross-Border Market Potential Assessment System (MPAS) helps non-US companies contemplating entry into the US understand the legal and regulatory, IP, sales, and especially marketing challenges that face them.
The opportunities are enormous, yet the risks of failure remain high.
Self-inflicted
Some failures are due to inferior products or services.
Cultural
Others are a failure of culture and an unwillingness to adapt.
Have you assessed the risks and challenges you may face?
Markets in the US are complex and highly competitive. We use a top-down approach.
01
Examine trends and market forces, including economic and discretionary spending
02
Profile the products, brands, and services that comprise the competitive set
03
Look at external categories that may pose a possible future threat
04
Conduct custom research to identify your unique selling proposition, positioning, and communication points
05
Estimate market penetration, volume, and share, and identify obstacles that could derail a launch
Much of this can be overcome with a sound initial assessment and good planning.
A key point of difference: our assessment obtains objective and independent reactions from existing and prospective customers. We also work with you on an ongoing retainer basis to provide guidance and market intelligence.