by Bob Walker | Nov 13, 2018 | DIY software, Marketing research
So by now many of you have heard the news: Qualtrics is being bought by Germany’s SAP for $8 billion in cash. I also received an email from Ryan and Jared Smith announcing the news. But what exactly did SAP get for its money? For the first nine months of 2018,...
by Bob Walker | Oct 31, 2018 | Uncategorized
Happy Halloween! As expected, Qualtrics filed its Form S-1 registration statement (IPO) on October 19, 2018 under the oh-so-sexy symbol ‘XM’. Qualtrics, backed by VC firms Sequoia and Accel, has been valued at as much as $2.5 billion; soon we’ll hear what...
by Bob Walker | Oct 31, 2018 | Uncategorized
Happy Halloween! As expected, Qualtrics filed its Form S-1 registration statement (IPO) on October 19, 2018 under the oh-so-sexy symbol ‘XM’. Qualtrics, backed by VC firms Sequoia and Accel, has been valued at as much as $2.5 billion; soon we’ll hear what...
by Bob Walker | Oct 3, 2018 | Marketing and strategy, Marketing research
There is an old joke about sharing research results: management’s response is either “I could have told you that”, or “I don’t believe it”. Humorous, but too often true. Yet if a company has spent serious money on research, perhaps management should listen more...
by Bob Walker | Sep 17, 2018 | Marketing and strategy, Marketing research, Survey research
On August 29, 2018 SurveyMonkey filed an initial registration statement with the SEC (symbol “SVMK”) to float an IPO; the offering is now expected in late September. A recent update to its IPO filing includes a first pass at pricing; it has printed a price range of...
