by Bob Walker | Aug 11, 2017 | Uncategorized
Sort of like an Eskimo tracker “Tracking” studies have been a staple of marketing research departments for decades, yet they still mean different things to different researchers and companies. Generally speaking, conventional thinking holds that tracking studies are...
by Bob Walker | Jun 27, 2017 | Uncategorized
An old trap From time to time I find myself getting into trouble when designing research and thinking about incidence, sometimes referred to as prevalence, or rate of occurrence. The trouble I find myself in relates to the the net percent of respondents who will,...
by Bob Walker | May 26, 2017 | Uncategorized
We’ve seen this before A recent review of tracking data with one of my e-commerce clients involved a discussion around NPS, or the “Net Promoter Score”, a measure that has been widely adopted in survey and customer satisfaction research. In research...
