Typically, when we conduct research of any type, at least two “trap questions” are included.
Take the following example from a 2019 study on a consumer product in which we asked: “Which word best describes two people”?
Did you know that more than 10% think that Walmart describes two people? These are “insights” that we can do without! Overall, 16% of the responses were (at worst) fraudulent, or (at best) inattentive.
Quality control is but one of many things we care deeply about. Please contact us to talk about how to make your customer relationships healthier through smart research and insights programs. We’re happy to chat even if there’s not a project involved. Click the icon to schedule a call.