by Bob Walker | Dec 22, 2017 | Marketing and strategy
Have you seen the movie “The Fifth Element”? This now 20-year old epic still intrigues me: a futuristic, campy, sci-fi story about an unwitting cabdriver Korben Dallas (Bruce Willis) and the carrot top heroine Leeloo (Milla Jovovich). Leeloo and Korbin...
by Bob Walker | Dec 7, 2017 | Analytics, Marketing research, Survey research
If you work in marketing management or marketing research you are no doubt familiar with customer satisfaction (CS) programs. Some CS programs, created in the hope of helping businesses become more customer-centric, fail to deliver against this noble objective. As a...
by Bob Walker | Oct 30, 2017 | Uncategorized
Data that’s really, really big No one goes around saying, “Gee, look at how big that data is!” Well, maybe some people, but they’re weird. At present, there is no unified definition of ‘big data’. Various stakeholders have diverse or self-serving definitions. A...
by Bob Walker | Sep 24, 2017 | Uncategorized
Let’s review some standard sales forecast inputs… When conducting a sales forecasting exercise, there are a number of fairly standard inputs that we have to feed into a forecasting model. In addition to the identification of a target population, and...
by Bob Walker | Aug 30, 2017 | Uncategorized
Yes, Virginia, “marketing research” is different With school back in session, my thoughts naturally turn to… etymology! No, not the study of bugs, the study of words and their meaning. Every so often, I find myself revisiting a question that seems to...
