by Bob Walker | Apr 26, 2018 | Marketing research, Qualitative research
Focus groups are perhaps the best-known marketing research technique. Focus groups leverage the dynamics of group interaction to generate qualitative (i.e., non-projectable) feedback on marketing-related issues, and to develop hypotheses for future testing. They are...
by Bob Walker | Apr 17, 2018 | Marketing research, Qualitative research
As the name implies, in-depth interviews (“in-depths”, or “one-on-ones”) use a single moderator-single respondent format, and are designed to generate highly detailed feedback at the individual respondent level. In-depth interview techniques vary, but they are...
by Bob Walker | Feb 14, 2018 | Marketing research, Research design, Survey research
Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media, and marketing. Over the past 10 years, the ARF’s Foundations of Quality (FOQ) initiative has published 10 peer-reviewed papers...
by Bob Walker | Jan 30, 2018 | Marketing and strategy
Last year I attended a conference held by a research software company. It was quite an event, featuring celebrities, writers, and well-known thought leaders. The massive conference hotel was somehow able to pack 3,000 attendees into a single room for the general...
by Bob Walker | Jan 18, 2018 | Marketing and strategy, Marketing research, Quantitative research
NEW YORK, Jan. 17, 2018 /PRNewswire/ — 1stdibs, the leading global marketplace for collectors and dealers of beautiful things, today revealed the findings of its first Interior Designer Trends Survey, which focused on interior trends that will dominate in 2018,...
