by Bob Walker | Apr 1, 2023 | Analytics, Conjoint analysis, Marketing and strategy, New product development
In today’s crowded marketplace, it’s more important than ever to understand what drives consumer preferences. That’s where conjoint analysis comes in. Conjoint analysis is a research method used to understand how consumers value different attributes...
by Bob Walker | Oct 24, 2022 | Analytics, Communications, Marketing and strategy, Marketing research
A recent conversation on A/B testing with a client revealed an interesting perspective about messaging and positioning. The client, extolling their company’s rigorous A/B testing approach, failed to recognize a simple but scary fact: it is easy to compare multiple...
by Bob Walker | Apr 28, 2021 | Analytics, Marketing research, Quantitative research, Survey research
Looking for a quick way to get started understanding the results of your research? Projects that are survey research-based can be daunting. So can projects that involve the analysis of sales, promotional activity, advertising, or other marketing-related activity. We...
by Bob Walker | Mar 25, 2021 | Analytics, Marketing and strategy, Marketing research
Those of us who have spent some time in research departments tend to think in linear terms. By that I mean that there is a “classic” sequence to follow to understand customer needs, new product opportunities, line extensions, new advertising, etc. For example, we...
by Bob Walker | Apr 9, 2020 | Analytics, Customer satisfaction
Determining whether your customers are happy or not shouldn’t be a complicated, mind-numbing exercise. Too many companies believe that they cannot afford to conduct customer satisfaction programs because it will be either too complex, too expensive, or feel that they...
by Bob Walker | Dec 7, 2017 | Analytics, Marketing research, Survey research
If you work in marketing management or marketing research you are no doubt familiar with customer satisfaction (CS) programs. Some CS programs, created in the hope of helping businesses become more customer-centric, fail to deliver against this noble objective. As a...
