by Bob Walker | Jul 13, 2025 | Conjoint analysis, Marketing research, Quantitative research, Research design
Conjoint analysis has emerged as one of the most powerful techniques for measuring customer preferences. While conjoint analysis is squarely in the quantitative camp, this approach actually builds upon the foundational insights that qualitative researchers excel at...
by Bob Walker | Apr 6, 2023 | Conjoint analysis, Data science, Marketing and strategy
Potential buyers of a product or service consider many factors when deciding what to buy, and potential sellers must decide on the factors to offer and at what price. Buyers typically place their own economic self-interests first: spend the least amount of money,...
by Bob Walker | Apr 1, 2023 | Analytics, Conjoint analysis, Marketing and strategy, New product development
In today’s crowded marketplace, it’s more important than ever to understand what drives consumer preferences. That’s where conjoint analysis comes in. Conjoint analysis is a research method used to understand how consumers value different attributes...
