by Bob Walker | Mar 31, 2020 | Communications, Customer experience, Emotion
The stream of COVID-19 email communications continues to spill over the transom with messaging that is marginally helpful in many cases, and often unnecessarily complicated, confusing, and unhelpful. Below are five simple areas to focus on in your messaging to...
by Bob Walker | Mar 18, 2020 | Communications, Customer experience, Emotion
Every day I receive a deluge of email from companies with whom I have a glancing relationship, yet seem compelled to assure me about their healthy operational status during our shared Coronavirus pandemic.They breathlessly promote their products and services and go...
