by Bob Walker | Jul 8, 2020 | Marketing and strategy, Marketing research, Medium-sized business, Research design, Small-sized business
Small-to-medium sized businesses (SMBs) can use a simple reference model for their marketing and customer insights efforts. By focusing on what I call the “Three T’s” (targeting, testing, and tracking), your business operations will be continually guided...
by Bob Walker | Jul 8, 2020 | Customer satisfaction, Marketing and strategy, Medium-sized business, Small-sized business
If you work for a small-to-medium-sized company (SMB) and are in a marketing role, you are no doubt strapped for resources in the form of people, money, or time. This is especially true when it comes to research for understanding customers, prospects, and how to best...
by Bob Walker | Jan 21, 2020 | Marketing and strategy, Marketing research, Quantitative research, Strategic research, Survey research
1stdibs, the leading global marketplace for vintage, antique and contemporary design, has posted the results of its annual Interior Designer Trends Survey, completed by hundreds of interior designers around the world. The data reflect the tastes of design experts,...
by Bob Walker | Sep 16, 2019 | Marketing and strategy, Marketing research
Do you run a marketing research and insights department, or does a function like this report to you? Having a solid research and insights function is worth its weight in gold – if it is staffed properly and has an adequate budget to complete key research tasks. But if...
by Bob Walker | Jan 5, 2019 | Marketing and strategy, Marketing research, Strategic research
I always tell my children that life is not linear. Neither is business. Things rarely go in a straight line, and companies can never sustain super-normal growth in either sales or stock price. Yet we were somehow surprised this week that Apple reported significant...
by Bob Walker | Oct 3, 2018 | Marketing and strategy, Marketing research
There is an old joke about sharing research results: management’s response is either “I could have told you that”, or “I don’t believe it”. Humorous, but too often true. Yet if a company has spent serious money on research, perhaps management should listen more...
by Bob Walker | Sep 17, 2018 | Marketing and strategy, Marketing research, Survey research
On August 29, 2018 SurveyMonkey filed an initial registration statement with the SEC (symbol “SVMK”) to float an IPO; the offering is now expected in late September. A recent update to its IPO filing includes a first pass at pricing; it has printed a price range of...
by Bob Walker | Sep 16, 2018 | Marketing and strategy, Uncategorized
Blockchain provides the basis for a dynamic shared ledger that can reduce time when recording transactions, intermediary costs, and fraud. In the last couple of years, I’ve seen an increasing number of presentations on the value of blockchain. In industries where...
by Bob Walker | Aug 28, 2018 | Customer satisfaction, Marketing and strategy, Survey research
Many companies have established ongoing customer satisfaction programs: your department or company may be one of them. If not, you probably see many customer satisfaction survey examples once you finish a purchase transaction with a company. The airlines and lodging...
by Bob Walker | Jan 30, 2018 | Marketing and strategy
Last year I attended a conference held by a research software company. It was quite an event, featuring celebrities, writers, and well-known thought leaders. The massive conference hotel was somehow able to pack 3,000 attendees into a single room for the general...
