Simple Ways to Start Your Analysis

Simple Ways to Start Your Analysis

Looking for a quick way to get started understanding the results of your research?

Projects that are survey research-based can be daunting. So can projects that involve the analysis of sales, promotional activity, advertising, or other marketing-related activity.

We live in a world of complexity and big data. Simple guidelines and a keen eye can reveal patterns that you might have otherwise overlooked. Here are a few tips to help you start analyzing your project:

Take a walk through your data.

Scroll through the data and see where values  “pop” – that is, where are they high and where they are low? Do your tables flow in the same way that you think about your business? If so, you will begin to see numbers that imply relationships. As a result, visual outliers can become major insights.

Compare those who are interested versus not.

In the research business, we refer to this as “acceptor-rejecter” analysis. If, for example, you have a five-point purchase scale, group the “fours” and “fives” and compare them to “ones” or “twos”. Throw the neutrals in with the rejecters to compare positives vs. everyone else. Are there larger differences? If so, What do you infer?

Mine the gap.

The benefit of acceptors vs. rejecters is that you are looking more vs. less extreme. The difference between them is valuable in identifying a compelling story. Typically, this is done in the form of point gaps. A large gap between acceptors and rejecters points to an insight.

Sort your data.

If you have attributes of various features or benefits, sort them from high to low and compare the acceptors and rejecters. Or compare demographic groups, such as Millennials vs. Baby Boomers. Sort them on ratings or point gaps. Larger point gaps can identify attributes that are choice drivers.

Think linearly.

Array groups you are interested in analyzing by order of magnitude. For example, a variable like education is easy: college educated vs. not. For income, create low, moderate, and high income groups, and compare across. The same is true for other continuous variables, like age. Be clever, use medians and not means.

Your eyes will easily see patterns, especially if interest is correlated with your dependent measures.

These little baby hacks will get you on your way!

S&F Conducts Study on 2020 Design Trends for 1stdibs

S&F Conducts Study on 2020 Design Trends for 1stdibs

1stdibs, the leading global marketplace for vintage, antique and contemporary design, has posted the results of its annual Interior Designer Trends Survey, completed by hundreds of interior designers around the world. The data reflect the tastes of design experts, informing the industry and consumers of the interior trends we will see in 2020. The findings indicate a focus on creating one-of-a-kind spaces through the use of unique, antique or customized products; a growing preference for sourcing items from local artisans and makers; green as the most on-trend color of the year; nature motifs; and an increase in the use of digital platforms for furniture purchases.

“Our partnership with 50,000 of the world’s top interior designers allows us to share the noteworthy trends anticipated for the coming year,” said Sarah Liebel, Senior Vice President and General Manager of Trade at 1stdibs. Survey responses indicate that clients want spaces that showcase unique designs. A majority of designers (55%) expect to source more artisanal and one-of-a-kind pieces in 2020, up from 49% the previous year.

Designers are increasingly using digital tools to discover pieces for their clients, and more than half (56%) say that their purchases were made online last year, compared versus 44% in stores or galleries. In addition, approximately half (49%) of designers say they shop/scan for items on Instagram.

 

Since 2017 Surveys & Forecasts, LLC has conducted this ground-breaking trends report for 1stdibs. S&F is full-service strategic research consultancy based in Norwalk, CT, and for this research conducted 700+ online interviews in Q4’19 with interior designers who are part of the 1stdibs Trade Program.
 
For more info on the findings, read the full press release here, or visit 1stdibs.
 
And let’s set up a time to discuss your research issue – click below!
S&F Conducts Study on 2020 Design Trends for 1stdibs

S&F Conducts Major Study for 1stdibs on Design Trends

NEW YORK, Jan. 17, 2018 /PRNewswire/ — 1stdibs, the leading global marketplace for collectors and dealers of beautiful things, today revealed the findings of its first Interior Designer Trends Survey, which focused on interior trends that will dominate in 2018, 2017 trends that will fade and common mistakes clients make when redesigning a space. Research firm Surveys & Forecasts, LLC, sampled the opinions of top designers from around the world who are part of the 1stdibs Trade Program. This program provides exclusive benefits, such as discounted trade pricing and complimentary concierge services, to interior designers and architects.

The commissioned survey looked at changes in home design that designers will be watching for this year, as well as top fads from 2017 that are losing steam. Among the most surprising findings was the turn away from minimalist styles and washed-out, mostly white interiors, which had been among the most popular looks.

“1stdibs is fortunate to have 40,000 of the most talented interior designers take part in our trade program,” said Sarah Liebel, GM of the 1stdibs Trade Program. “This group is responsible for putting together some of the most beautiful spaces throughout the world, and we are thrilled that we are able to share their predictions for interior design in 2018.”

Between December 19, 2017, and January 2, 2018, researchers with Surveys & Forecasts, LLC, a full-service strategic research consultancy based in South Norwalk, CT, conducted more than 630 online interviews with interior designers who are part of the 1stdibs Trade Program, which consists of 40,000 registered designers.

Surveys & Forecasts, LLC