by Bob Walker | Jan 25, 2020 | Media Planning, Multi-touch Attribution, ROAS
Marketers in the programmatic digital ad space are no doubt familiar with the term “multi-touch attribution”, or MTA. When we speak of attribution in this context, we are speaking of a specific digital “touch” in the customer journey to which we can attribute more or...
by Bob Walker | Jan 21, 2020 | Marketing and strategy, Marketing research, Quantitative research, Strategic research, Survey research
1stdibs, the leading global marketplace for vintage, antique and contemporary design, has posted the results of its annual Interior Designer Trends Survey, completed by hundreds of interior designers around the world. The data reflect the tastes of design experts,...
by Bob Walker | Nov 11, 2019 | Data quality, DIY software, Marketing research, Research design, Survey research
Happy Birthday to SurveyMonkey, who turned 20 this week. In 1999, when SurveyMonkey burst onto the scene, there were virtually no cloud-based (SaaS) DIY survey platforms in existence. Looking back, we can see that SurveyMonkey was the original “disruptor” in the...
by Bob Walker | Sep 16, 2019 | Marketing and strategy, Marketing research
Do you run a marketing research and insights department, or does a function like this report to you? Having a solid research and insights function is worth its weight in gold – if it is staffed properly and has an adequate budget to complete key research tasks. But if...
by Bob Walker | Aug 10, 2019 | Business strategy, Marketing research, NPS
In May 2019, The Wall Street Journal published a comprehensive article on the use – and misuse –of customer satisfaction programs that heavily rely on a single measure known as the “Net Promoter Score” or NPS*. Titled “The Dubious Management Fad Sweeping Corporate...
by Bob Walker | Jan 5, 2019 | Marketing and strategy, Marketing research, Strategic research
I always tell my children that life is not linear. Neither is business. Things rarely go in a straight line, and companies can never sustain super-normal growth in either sales or stock price. Yet we were somehow surprised this week that Apple reported significant...
by Bob Walker | Nov 13, 2018 | DIY software, Marketing research
So by now many of you have heard the news: Qualtrics is being bought by Germany’s SAP for $8 billion in cash. I also received an email from Ryan and Jared Smith announcing the news. But what exactly did SAP get for its money? For the first nine months of 2018,...
by Bob Walker | Oct 31, 2018 | Uncategorized
Happy Halloween! As expected, Qualtrics filed its Form S-1 registration statement (IPO) on October 19, 2018 under the oh-so-sexy symbol ‘XM’. Qualtrics, backed by VC firms Sequoia and Accel, has been valued at as much as $2.5 billion; soon we’ll hear what...
by Bob Walker | Oct 31, 2018 | Uncategorized
Happy Halloween! As expected, Qualtrics filed its Form S-1 registration statement (IPO) on October 19, 2018 under the oh-so-sexy symbol ‘XM’. Qualtrics, backed by VC firms Sequoia and Accel, has been valued at as much as $2.5 billion; soon we’ll hear what...
by Bob Walker | Oct 3, 2018 | Marketing and strategy, Marketing research
There is an old joke about sharing research results: management’s response is either “I could have told you that”, or “I don’t believe it”. Humorous, but too often true. Yet if a company has spent serious money on research, perhaps management should listen more...
