by Bob Walker | Apr 30, 2025 | Data quality, Marketing research, Research design, Survey research
To keep growing, both startups and established brands need a new product pipeline. One of the tools that can be used toward that goal is idea screening—the process of evaluating new product ideas at an early stage to help identify promising ideas for future product...
by Bob Walker | Dec 4, 2024 | Data quality, Marketing research, Research design, Survey research
If people suspect bias in a research study, it leads to a lack of confidence in the results. Unfortunately, research bias exists in many forms and in more ways than we would like to admit. In research, bias refers to any factor that abnormally distorts data,...
by Bob Walker | Aug 28, 2024 | Data quality, Marketing research, Research design, Survey research
Welcome to QRCA VIEWS’ inaugural Quant Corner column focusing on the many different aspects of quantitative marketing research. This column is intended to provide accessible, easily-digestible explanations of quantitative —but geared to you, the qualitative...
by Bob Walker | Jan 27, 2020 | Data quality, Marketing research
Typically, when we conduct research of any type, at least two “trap questions” are included. Take the following example from a 2019 study on a consumer product in which we asked: “Which word best describes two people”? Did you know that...
by Bob Walker | Nov 11, 2019 | Data quality, DIY software, Marketing research, Research design, Survey research
Happy Birthday to SurveyMonkey, who turned 20 this week. In 1999, when SurveyMonkey burst onto the scene, there were virtually no cloud-based (SaaS) DIY survey platforms in existence. Looking back, we can see that SurveyMonkey was the original “disruptor” in the...
