by Bob Walker | Jul 13, 2025 | Conjoint analysis, Marketing research, Quantitative research, Research design
Conjoint analysis has emerged as one of the most powerful techniques for measuring customer preferences. While conjoint analysis is squarely in the quantitative camp, this approach actually builds upon the foundational insights that qualitative researchers excel at...
by Bob Walker | Apr 30, 2025 | Data quality, Marketing research, Research design, Survey research
To keep growing, both startups and established brands need a new product pipeline. One of the tools that can be used toward that goal is idea screening—the process of evaluating new product ideas at an early stage to help identify promising ideas for future product...
by Bob Walker | Dec 4, 2024 | Data quality, Marketing research, Research design, Survey research
If people suspect bias in a research study, it leads to a lack of confidence in the results. Unfortunately, research bias exists in many forms and in more ways than we would like to admit. In research, bias refers to any factor that abnormally distorts data,...
by Bob Walker | Aug 28, 2024 | Data quality, Marketing research, Research design, Survey research
Welcome to QRCA VIEWS’ inaugural Quant Corner column focusing on the many different aspects of quantitative marketing research. This column is intended to provide accessible, easily-digestible explanations of quantitative —but geared to you, the qualitative...
by Bob Walker | Nov 13, 2020 | Business strategy, Customer satisfaction, Research design, Sales forecasting
Automated surveys are everywhere, triggered by retail and online purchases, a flight you took, or your dentist. If you are like me, you probably get wee bit cranky when you experience a badly conceptualized customer feedback interview. We seem to be swimming in an...
by Bob Walker | Jul 8, 2020 | Marketing and strategy, Marketing research, Medium-sized business, Research design, Small-sized business
Small-to-medium sized businesses (SMBs) can use a simple reference model for their marketing and customer insights efforts. By focusing on what I call the “Three T’s” (targeting, testing, and tracking), your business operations will be continually guided...
by Bob Walker | Nov 11, 2019 | Data quality, DIY software, Marketing research, Research design, Survey research
Happy Birthday to SurveyMonkey, who turned 20 this week. In 1999, when SurveyMonkey burst onto the scene, there were virtually no cloud-based (SaaS) DIY survey platforms in existence. Looking back, we can see that SurveyMonkey was the original “disruptor” in the...
by Bob Walker | Aug 22, 2018 | Marketing research, Research design, Survey research
f you’re a researcher, you’ve no doubt heard about “concepts”. Concepts are ideas that can come from many places, such as R&D, in reaction to competitive activity, or as “blue sky” what-if explorations. Management consultant Peter Drucker...
by Bob Walker | Jun 7, 2018 | Marketing research, Research design, Survey research
Product tests are designed to evaluate and diagnose product performance. When Used Product testing is typically performed (1) after concept screening or testing has identified a winning idea; (2) after a product development phase, in which R&D, sensory tests, or...
by Bob Walker | Feb 14, 2018 | Marketing research, Research design, Survey research
Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media, and marketing. Over the past 10 years, the ARF’s Foundations of Quality (FOQ) initiative has published 10 peer-reviewed papers...
