by Bob Walker | May 26, 2021 | Business strategy, Marketing and strategy, Strategic research
Whenever we go to Amazon, or Netflix, or any other site, we are immediately presented with dozens, if not hundreds, of choices. Many of these choices are randomly selected by the retailer based on past purchase behavior across the buyer’s digital mesh. Across...
by Bob Walker | Apr 28, 2021 | Analytics, Marketing research, Quantitative research, Survey research
Looking for a quick way to get started understanding the results of your research? Projects that are survey research-based can be daunting. So can projects that involve the analysis of sales, promotional activity, advertising, or other marketing-related activity. We...
by Bob Walker | Mar 25, 2021 | Analytics, Marketing and strategy, Marketing research
Those of us who have spent some time in research departments tend to think in linear terms. By that I mean that there is a “classic” sequence to follow to understand customer needs, new product opportunities, line extensions, new advertising, etc. For example, we...
by Bob Walker | Nov 13, 2020 | Business strategy, Customer satisfaction, Research design, Sales forecasting
Automated surveys are everywhere, triggered by retail and online purchases, a flight you took, or your dentist. If you are like me, you probably get wee bit cranky when you experience a badly conceptualized customer feedback interview. We seem to be swimming in an...
by Bob Walker | Nov 9, 2020 | ROAS, Survey research
Marketing research – notably strategic survey research – has not always provided useful insights for informing a company’s digital strategy. This is especially true for media targeting and ad spending. Why is this? Well, simply put, insights – even from large-scale...
